The Psychology of a Premium Name
📅 Jan 2026 • ⏱️ 3 Min Read • 📍 York, UK HQ
Your domain name is your digital handshake. It’s the first thing a customer sees, and it sets the tone for your entire brand relationship.
Trust at First Sight
Studies show that users are 40% more likely to trust a company with a premium .com domain than one with a hyphenated or obscure extension. A premium name signals that you are an established player, not a fly-by-night operation.
💡 Key Stat: "72% of consumers believe that a high-quality domain name adds legitimacy to a business."